Discover the impact of Real Unreal in digital marketing

The rise of AI technology seems to be building a wall between the real and virtual reality, sparking taboos and fears about how this technology might invade or even replace human experiences. These concerns are common topics of discussion among colleagues, friends, and families. But what if I told you that wall is actually a door? And that door is the Real Unreal trend.

Real Unreal is an emerging trend in digital marketing that blends elements of the real world with digital and virtual reality components powered by AI technology. Essentially, it’s about creating experiences that are both tangible and digital, merging the authentic with the imagined to offer a richer, more immersive connection.

This perfect integration of the real and virtual reality has ushered in a new era in digital marketing. Content creators, virtual creators, and brands are exploring a universe of endless possibilities to connect with audiences in an innovative and profound way.

The new Ogilvy Futures trend report, "The Real, The Unreal, and The Reinvented," highlights this trend among the top 12 keys transforming how brands and content creators stand out in an information-saturated environment, creating impactful digital content amidst the noise.

One of the report’s main findings reveals that brands are returning to more analogue experiences, reinterpreting and reinventing traditional marketing techniques through the use of new AI technology. This revitalized approach brings to life three key concepts: Real - new ways to deliver genuine brand identity and purpose -, Unreal - immersive and virtual reality trends powered by advanced AI solutions - and Reinvented - the evolution of traditional marketing techniques.

According to the Influencer Marketing Hub study on the industry, 60% of brands plan to use AI technology for their campaigns with the market expected to grow to over $24 billion by 2024.

This trend is driven by consumers' desire for more authentic brand identity experiences and social media. Moreover, we see, and this report confirms, how the power of tangible experiences - those people can touch, hear, and taste - is amplified when AI technology comes into play, empathizing and interpreting human emotions to provide enjoyable experiences and real connections.

Content creators serve as the perfect bridge between the real and virtual reality, bringing authenticity and credibility to these experiences. Their ability to genuinely connect with their audience enhances the impact of interactions with digital content characters.

At the same time, AI technology not only personalizes the digital content but also uses real-time data to create more meaningful connections with users. Virtual creators analyze millions of data points to provide precise and relevant recommendations based on individual interests and preferences. This integration allows for a unique virtual reality experience, continuously adapted to each person’s real-time needs and behaviors.

Digital Marketing Real Unreal demonstrates that a combination of AI technology, purpose, and emotional experiences is where our industry must focus its efforts to engage with an increasingly indifferent consumer.

This trend not only creates a novel emotional connection but also allows for the development of deeper and more meaningful experiences, generating a greater impact on the audience. By blending the real with the unreal, brands have the opportunity to stand out in a saturated market and build memorable campaigns. 

Real Unreal encourages experimentation and creativity and facilitates content creation in new ways to tell stories and establish genuine connections with people. What are you waiting for? Open the door and make it happen! Reach out now.